Instagram is the world’s 2nd largest social media platform right now. According to Statista, Instagram has 1.386 users.
If you have a homemade business and you are looking to grow your sales via Instagram marketing. Then increase your Instagram followers, influence your followers and increase Instagram sales. It is not necessary to invite followers randomly to buy your product.
Instagram Marketing works with some small rules that you should obey. I will explain to you how to increase your homemade or crafty product sales on Instagram. Here are the tips –
That is the most important thing for any social media marketing strategy. You have to increase followers but slowly and with intent, then you need to manipulate them as your handmade business customer.
Your product image should be unique. Like magazines, not a catalog. Actually, people use Instagram to be entertained. The normal catalogs look so boring. That comes with a white background usually, which feels like you are using Amazon, Aliexpress type eCommerce platform, not Instagram.
People ignore and scroll down when they see these types of pictures. So, your product photography should be different so that it may present other stories or some feelings.
The users will not go to watch all your posts one by one. So, it would be better if you can add multiple photos in a post.
Selling emotion refers to the product or promotion creating emotions, affections, feelings in the customer and customer convicing himself to buy the product.
It is a powerful medium in marketing nowadays. So you have to create a strategy in order to target consumers’ emotions, not the product. It is all about mind games. Show them benefits, and emotional attachments and inspire them to buy your homemade product.
You can use strong and actionable words. You may also include popular celebrities in your campaign, which is a part of influencer marketing.
This step is the precondition for getting sales from Instagram. People spend lots of their time on Social media but they spend only a few seconds before they are ready to scroll to the next post. And especially for promotional posts, people spend less time.
So your content or posts need to be entertaining, emotional, and attractive. So that people can’t wait to watch what you are offering them and then ultimately buy. It will help to build a lot of trust between you and your consumers.
However, the Instagram algorithm also works like this. When an Instagram user spends more time on your post and likes or comments, it increases his engagement time. Instagram will rank your upcoming posts in his home feed. If that happens then they will end up watching your post more and more automatically.
Usually, most of the crafty sellers use a link on Instagram post bio that redirects consumers to the e-commerce website’s home page or the product page. Usually, sellers give different links in encouraging post captions. Like one caption says, check out the necklaces, or another post-checkout the earrings.
But one link will not take everyone to the exact right page. And if the reader doesn’t see what they clicked to see, they will click back out. And then you will lose a sale. So it is not the ideal way to deal with the customer. People are actually lazy. They always want to seek the easiest way.
The best way is to use one link in the bio. And the easiest way to do this is using a landing page. A landing page is a web page where a customer will be landed or redirected. You may use your shop or company logo, related links, and related offers with a beautiful web design of course.
So people will click your call to action button, then redirect to the landing page, and then they can explore more of whatever you want them to see.
If you do not have your own website to create a website or landing page, you may use 3rd party websites for creating and hosting landing pages, such as –
Bio or caption is another valuable aspect of Instagram marketing. You should always use inspiring bios with strong words. Although it would not be ideal to write a caption that’s direct such as “Here is the link to Buy it Now”. You should influence the customer first.
A Bio is also helping with SEO. Almost every social media has the option to use hashtags in bio. Use the hashtags in order to rank up your post. It does not have to be very lengthy. Because people are not interested in reading lengthy biographies or captions. You may try to use keywords as well.
As I mentioned, engagement will help you a lot. Initially, you may not get any direct sales from engagement, but it will widen your consumer numbers.
Post something about your product that will inspire customers to comment and like. It is not necessary that only followers will like and comment on your post. You also should go to similar communities or industries’ Instagram accounts to like comments. Eventually, that will also help you publish your brand.
Try to reply to every comment of your consumers. Do not reply to them shortly like OK, thank you, yes or links, etc. First, talk to them as friends and inspire them to ask more queries and refer your product to their friends and families.
According to eMarketer stats, Instagram has almost 1.074 billion users worldwide in 2021, 73.5 million more than what it had in 2020.
Always target your audience in order to make the strategy work. Make your posts according to their interests and time zone. Your promotional strategy should be organized. Suppose you want to sell prayer caps for Muslims. Now when should you promote your products? Obviously, the best option will be Ramadan month, Eid Al-Fit, Eid Al-Adha, and even Sunday as well. That is how you make a plan for promotions.
Try to run ads on a regular basis. Give some discount on special or related occasions. That will undoubtedly increase your sales. To get the best output in an ads campaign, invest more money for a long period. Even if you don’t get enough sales from ads, keep running it. Because it is also establishing your brand.
Re-targeting your followers or users is an excellent strategy. It increases your Instagram sales. Because they already believe in your brand or shop. Now they will buy from you if they can get a friendly offer.
So, get ready for Instagram marketing with your homemade product. You can not just simply offer a cool product, and tell them to click on the link and buy it. The followers will never go to buy it. Rather, try to influence your followers. And keep focusing on organized promotions. Good luck.
Lorem ipsum dolor sit amet, elit do consectetur adipising elit, sed do eiusmod tempor incididunt ut labore et dolore do magna aliqua. Quis ipsum suspendisse sedultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
COPYRIGHT © 2022 · EtseyBoss · All Rights Reserved
