Starting a second Etsy store is a major step and one that should not be taken lightly.
Simultaneously, it’s a great chance to significantly boost your Etsy sales and enhance your Etsy selling experience.
While Etsy permits you to open a second (or even several) store, there are a few guidelines to follow and also best practices to make sure everything is running well.
In this post, I’ll teach you how to start a second Etsy store and discuss the pros and cons of having an extra Etsy shop.
So that you can figure out what the ideal solutions are for you.
To begin, log out of your old account. Go to etsy.com and choose “your account” >> “sign out” from the drop-down menu.
Then click “Register” and fill out the required information to establish a new account.
However, remember to choose a totally new email address or one that has never been used in an Etsy store before.
Now select the “sell on Etsy” option. Provide your personal information. Give your country, account details, bank location, and other information in the fields below.
You must check your account information before clicking the “save and continue” button. Now it’s time to start your new shop.
Well done, you have successfully opened another Etsy shop. Now you should add Shop photos, Etsy banners, images, Etsy listings, and so on.
This is a very crucial area to pay close attention to. Having numerous seller accounts on Etsy is subject to several clear and explicit limitations. If you break them, your main seller account and your 2nd account will suffer as a result.
As a result, you need to be especially cautious to avoid breaching any restrictions. For your convenience, I’ve summarized the rules:
This is the most apparent, but it’s also the most exciting. Despite Etsy’s massive consumer base, there are only so many individuals that are interested in a certain product category.
On Etsy, we all know that more listings equal more purchases.
You get to experiment with items that may sell significantly better, explore other hobbies, and reach totally new audiences that you never had access to before by introducing brand new product categories.
This is a smart business practice in general. You may study what works effectively in one store and apply it to your other stores.
Rather than depending only on Etsy’s search algorithm or Etsy advertisements to bring buyers to their listings, a huge percentage of Etsy sellers perform no outside marketing of their items.
If passive sales are your goal, opening multiple shops on Etsy’s business is ideal.
You boost your chances of receiving free organic visits through Etsy’s search by being able to target totally new groups of keywords.
It signifies that your daily sales stream is growing in lockstep with your stores.
Making your business browse-worthy is the key to improving your average order value on Etsy.
People want to view goods that are relevant to their interests rather than having to sift through listings that are uninteresting to them.
This is why some of the top Etsy shops specialize and customize their whole store to one certain sort of customer.
For example, instead of aiming to be a broad store that caters to everyone, you might create a clothing store that focuses on a certain theme.
You may still have separate product lines for shirts, caps, hoodies, and other items, but they would all be dedicated to the same individual.
Sorting various product lines into collections may also assist with browsability.
Opening a new Etsy shop, on the other hand, might make a lot of sense when you start concentrating on a whole other group of individuals.
Also, individuals won’t have to waste time looking at things that aren’t relevant to them.
In Etsy, a niche is an important part. You don’t want a shop with a wide range of items. It’s a good idea to split your items into two Etsy shops if you offer entirely distinct things.
Having several stores allows you to produce items in a variety of categories while keeping your clients informed.
If you offer both digital and physical items, I strongly advise you to keep them separate.
Some shop owners opt to start selling digital downloads, such as printables and worksheets, in the future.
While you may easily sell them in the same store if the target consumer is the same, it isn’t a bad idea to divide them into their own shop.
Especially if you want to offer a wide range of digital products and want to categorize them.
We’ve seen that several sellers with a second shop are quickly sidetracked from their primary focus. In most cases, you already have to devote a significant amount of time to your primary Etsy shop.
Now, if you want to put on a show, open a new Etsy shop. Managing two shops at the same time is quite challenging. You may either concentrate on the main store or the second Etsy shop.
This has an impact on your shop’s audience, sales, and so on.
If you’re actively promoting your Etsy shop via other methods (such as social media, SEO), adding a second store doubles your labor.
This means twice as much time spent on social media, twice as much time spent interacting with the community, and twice as much time spent developing new content.
It may be a draining experience. It may also be pricey.
It’s inconvenient to have to log in and out all the time. You must constantly log in and out of Etsy. You may save time by using two distinct browsers or two profiles in the same browser.
Etsy’s standards are fairly severe, particularly if you have several seller accounts. This is a particular issue for people unknowingly breaching their stores’ restrictions.
If you are doing something that is against both shops’ policies. It’s possible that it’ll be viewed as two distinct infractions rather than one, and both will result in your account being closed.
You must also provide your second account details in your first shop.
You may find that visiting many stores is prohibitively costly. Etsy charges a lot of money. If you have a second store, you’ll have to pay twice.
Furthermore, if you utilize third-party tools, they will charge you extra since you are utilizing their service twice.
All of your stores will be rated independently, which means that the new shop will not profit from the previous shop’s excellent performance.
As you can see, there are several advantages and disadvantages to starting a second Etsy shop. It is up to you to choose the best option.
However, before you launch a second Etsy shop, you must first develop and popularize your first shop. You will suffer if you do not do so.
Try not to break Etsy’s regulations. Good Luck!
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