Instagram is the world’s 2nd largest social media platform right now. According to Statista, Instagram has 1.386 users now.
If you have a homemade crafty business, you are probably looking to grow your sales via Instagram marketing. Or maybe how to do affiliate marketing on Instagram.
We will go through some tips to help you increase your Instagram followers, influence your followers and make sales.
It is not necessary to invite followers randomly to buy your product you should think carefully and strategically and remember that quantity isn’t always quality.Instagram Marketing works when you focus on the small details.
One of the most important points for any social media marketing strategy is you have to increase your followers. And then you need to nurture them to become your handmade crafty business customer.
3 important tips that will help you grow Instagram followers-
Your product image should be unique. Like magazines, not a catalog. One of the main reasons people use Instagram is to be entertained. Normal catalogs look so boring so avoid being “samey” throughout where possible.
You may often seem products with white backgrounds with no depth which feels like you are using Amazon, Aliexpress type Ecommerce platform not Instagram. Remember you want to stop that thumb from scrolling and boring will not do it.
People ignore and scroll down when they see these types of pictures. So, your picture should be different so that it may distract the user from other stories and images and inspire some sort of feeling.
The users will not always go to watch all your posts one by one on your grid So, it will be better if you can add multiple photos in a post.
Selling emotion refers to the product or promotion creating emotions, affections, and feelings in the customer and the customer then in return wanting to buy himself the product.
Provoking feeling and emotion is a powerful medium in marketing nowadays. So you should try to create a strategy in order to target consumers’ emotions, not the product. It is all just a mental game.
Show them benefits, emotional attachments and inspire them to buy your homemade product. You can use strong and actionable words. You also may include popular celebrities in your campaign, which is part of influencer marketing.
This step is the precondition of getting sales from Instagram. People use lots of their time on Social media, but they spend some seconds only in order to scroll in the next post.
And especially for promotional posts, people spend less time. So your content or posts need to be entertaining, emotional, and attractive.
In order that people can’t wait to watch what you are offering them and show their desire. It will help to build a lot of trust between you and your consumers.
However, the Instagram algorithm also works like this. When an Instagram user will spend more time on your post and do like, comments, it increases his engagement time.
Instagram will rank up your upcoming posts to his home feed. For that, they watch your post more and more automatically.
Usually, most crafty sellers use a link on their Instagram post bio that redirects consumers to the e-commerce website’s home page or the product page. Usually, sellers give different links in encouraging post captions.
For example one caption might say, check out the necklace or another post to check out the earrings. But one link will not always take everyone to the exact right page. And if the reader doesn’t see what they clicked to see, they will click back out. And then you will lose a sale.
So having 1 link in your bio it is not always the ideal way to sell and communicate with your customer. People are actually lazy. High converting social channels make the customer journey easy. The customer will always want to seek the easiest way to buy your product or they will look elsewhere.
The best way is to use one link in the bio. And the easiest way to do this is using a landing page. A landing page is a web page where a customer will be landed or redirected to other more relevant pages.
There you may use your shop or company logo, related links, and related offers with a beautiful web design of course. So when people click your call to action button, they redirect to the landing page and then they can explore more of what you offer showcasing whatever you want.
If you do not have your own website to create a landing page, you may use 3rd party websites for creating and hosting landing pages, such as –
Bio or caption is another valuable aspect of Instagram Marketing. You should always use an inspiring and thought-provoking bio with strong words.
Where possible avoid writing a caption such as “Here is the link, Buy it Now”. You should influence the customer first before you try to sell to them.
The bio also helps in Search Engine Optimisation (SEO). Almost every social media has the option to use hashtags in bio. Use the proper hashtags in order to rank up your post. It should not be very lengthy.
Because people are not interested in reading a lengthy bio or caption. You may use keywords as well.
As I mentioned, Engagement will help you a lot. Initially, you may not get any direct sales from engagement, but it will widen your consumer numbers.
Post something about your product that will inspire customers to comment and like. It is not necessary that only followers like comments in your post.
You also should go to similar communities or industries’ Instagram accounts to like comments. Eventually, that will also help you publish your brand.
Try to reply to every comment from your consumers. Do not reply to them shortly like OK, thank you, yes or links, etc. First, talk to them as friends and inspire them to ask more queries and refer your product to their friends and families.
Interesting Fact-
According to eMarketer stats, Instagram has almost 1.074 billion users worldwide in 2021, 73.5 million more than what it had in 2020.
Always target your audience in order to make a strategy. Make your posts according to their type and time. Your promotional strategy should be organized.
Suppose you want to sell a prayer cap for Muslims. Now when should you promote your products? Obviously, the best option will be Ramadan month, – Eid al-Fitr, Eid al-Adha even Friday as well. That is how you plan for promotions.
Try to run ads on a regular basis. Give some discount on special or related occasions. That will undoubtedly increase your sales. To get the best output in an ads campaign, invest more money for a long period. Even if you don’t get enough sales from ads, keep running it. Because it is also establishing your brand.
Re-targeting your followers or users is an excellent strategy. It increases your sales. Because they already believe in your brand or shop. Now they will buy from you if they can get a friendly offer.
So, get ready for Instagram marketing with your homemade product. You can not only offer that you have a cool product, and hope that someone clicks on the link and buy it. The followers will never go to buy it unless you give them a good reason why.
Your best bet rather, is to try to influence your followers. And keep focusing on organized promotions and the above 8 tips and you will be in a much stronger position.
Lorem ipsum dolor sit amet, elit do consectetur adipising elit, sed do eiusmod tempor incididunt ut labore et dolore do magna aliqua. Quis ipsum suspendisse sedultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
COPYRIGHT © 2022 · EtseyBoss · All Rights Reserved
