If you want to succeed in Etsy, you must satisfy your customers needs and encourage them to return to your Etsy shop. Implementing some proven strategies to gain visibility and establish a loyal customer base that they will keep purchasing from you.
It will help you expand your shop and improve Etsy sales. Buyers are less likely to return to your Etsy business because of a lack of trust, branding, marketing, a poor user experience, and other factors. I’m going to provide you with 9 tips that will get your customers back to your Etsy shop.
You’ll watch your business develop if you follow these 9 simple strategies. These simple tips will help you to stay in contact with your old customers, and you will realize the advantages for years to come.
To prevent misunderstandings, respond to messages swiftly and establish clear shop policies. Email them to verify their unique color choices and delivery instructions. Everyone enjoys being treated with respect, and your customers will remember you if you express your gratitude with extra special care.
This will be a brilliant strategy to sell seasonal or giftable products in your shops. People gift products to their friends or family members on different occasions, on a different holiday, on birthdays, or whatever. So you should take special preparation for those occasions.
Now, if you sell products like furniture, people will not come back to you to buy furniture again and again. But they would like to come back to your shop season after season if you sell giftable products. For example, if you sell designed mugs rather than furniture, you will get more customers back.
This tip is not an easy one but may be an obvious one. It attracts all types of customers, whether it is new customers or old customers. But this decision will be costly to you as the seller.
However, if you can run a campaign that targets your old customers, it will not be costly for you as you aren’t paying to attract new customers so it’s swings and roundabouts from that aspect. The effort may be rather costly, with paid advertising, promotional campaigns, huge discounts, and so on.
Fortunately, keeping the customers you already have works out to be far less expensive. The price difference is between 5% and 25% less, according to Harvard Business Review, which published a paper in 2014. When you already have a customer base, enticing them to come back for more is a low-cost investment with a potentially higher return.
The more they remember you, the more they will come back to your Etsy shop. Things like coupon codes, follow-up messages after a purchase, discount codes, sign up for a newsletter, etc. are the best medium to create touch points. Ask them about their feelings and experiences with the products.
Keep the conversation going on and reply to them with a friendly tone and swiftly. Publish “behind the scenes” footage that customers will likely want to watch. Here “behind the scene” refers to the process of making, packaging, shipping your products.
Make their order a little more special by adding something extra to it as a surprise. Add something to their order that isn’t on your etsy shop. You may want to try to add a gift tag, a notecard, a bookmark, a crocheted heart, a magnet or candy, or whatever else you can think of. A modest expression of gratitude may have a big impact. Give it a shot.
When a consumer receives an order, the packing is the first thing they notice. Wrap thoughtfully to bring a smile to their faces. Cute tags, a bright ribbon, and a thank you note are a great combination for packaging. It doesn’t have to be expensive to make a major difference, and you’ll learn over time what works best for you.
You don’t need to follow the packaging method, I have shared the method to give you an idea of some things to consider. You have to find an appropriate and unique method of packaging which will suit your customer.
Offering a customer a discount on their next order might be just the thing to entice them to make another purchase or spread the message about your amazing shop.
Try a few different approaches and see which one produces the best results for you. Include a message with your purchase inviting them to follow you on social media to stay up to date on new products and exclusive deals.
Most Etsy users are huge fans of quick shipment! They think the two most strong terms in selling online are “fast shipping” and “free shipping.” Alternatively, make things easier for your consumers by offering return shipping labels that you will only pay for if your customer uses them. Free shipping also affects Etsy SEO.
This is the most important tip here. There is no alternative to providing outstanding customer service in order to get your old customer back. Keep things exciting by having comparable, complementary goods on hand, but adding something new on a regular basis.
Be polite to all. If you can’t fix the problem, don’t argue with the reviews; instead, learn from them. Promise and deliver the best service.
For no apparent reason, sales might go up and down. Maintain an optimistic attitude and concentrate on your stock and photography during downtime. Try out a few fresh ideas and see what happens. Consider the upcoming holidays and begin making preparations for large sales.
Customers from the past will be watching, and the new ideas will entice them to return for more. They already believe you’re amazing, so you can be confident that they’ll enjoy your new products.
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