Product photography is the most important part of your Etsy business. Photographing products that look professional will influence whether people decide to go shopping with you and purchase your Etsy products.
Maybe your Etsy Photography sessions go something a little like this, you grab your phone, you swiftly take a shot potentially with some reasonable lighting but you don’t have access to a photo studio and your priority it to get your handcrafted Etsy product up with a half decent photo than not to publish it at all.
We hear you and we have been there but those “quick snaps” you’re utilizing in promotion might be causing more damage than good. A poor-quality product photo or an unprofessional image will have a direct impact on your sales conversion rate.
Bad photographs can influence your brand image, which can affect how much people are prepared to spend willingly on your products. It will reduce your profit margins and may even cost you sales.
It sounds obvious but it’s so important. Here are 8 Etsy 101 Product photography tips.
You can take beautiful product photos that enhance your Etsy sales, even if you’re not an expert behind the camera. That’s why we’ve compiled a list of 8 Etsy product photography tips.
To make your Etsy business appear more professional and produce more profit, use them during your next photoshoot.
Make sure the complete product is displayed in the main image. Your product should be straight, level, and surrounded by a reasonable amount of blank space.
Etsy’s visitors are less willing to click buy if this is not the case. Clean product photography shows potential buyers that you’re a professional company, not a hobbyist.
Place your product in the center of the frame and photograph it from the same angle as always. This gives your Etsy shop a unified, balanced, and well-organized appearance.
The transparent background will be ideal, but you can also use white or any solid color that fits the product. By removing the background from your product photos, you can give your Etsy shop a clean, classic, and unified design.
A basic background eliminates any unnecessary shadows or colors surrounding the items, instantly improving the appearance of your product images. Furthermore, it focuses your customers’ attention on the most important aspect of your business: what you’re offering.
You’ll save your photos in.png format after editing them because it’s the only image file type that allows transparent backgrounds. If your product is surrounded by grey and white squares, you know your (.png) export was effective. These indicate that the backdrop is transparent and will take on the color of the background on your site.
Canva provides a function that allows you to erase the background of any photo with a single click. You can use more tools such as Inkscape, Photoshop, Gimp, etc. If you think a transparent background will not be ideal, you can use white or solid background.
Maintain a large-enough margin between every product and its border. It might affect your customer’s browsing experience if your product photographs aren’t all the same size especially if It appears to be imbalanced visually.
Maintaining a consistent appearance in your images isn’t always that simple but that’s why you have to use good editing software that allows you to integrate product images straight from your suppliers into your Etsy shop.
| Type | Size |
|---|---|
|
Listing Image |
2000px for the shortest size & Resolution - 72 PPI |
|
Shop Icon |
500 x 500px |
|
Profile Photo |
500 x 500px |
|
Team logo |
170 x 100px |
|
Order receipt banner |
760 x 100px |
|
Mini shop banner |
Minimum - 1200 x 160px
Recommended - 1600 x 213px
|
|
Big shop banner |
Minimum - 1200 x 300px
Recommended - 1600 x 400px
|
|
Carousel banner |
1200 x 300px |
|
Collage banner |
|
In product photography, sharpness is really important. Blurry, pixelated photographs make it difficult for customers to see your product clearly and, as a result, have a negative influence on the customer experience.
Visitors will regard your website or Etsy shop as less trustworthy if the image quality is poor, and they may choose to spend their money elsewhere.
Make sure the camera you’re using has a wide aperture range if you’re using a DSLR. Lowering the aperture makes it easier to concentrate your camera’s lens on the object you’re trying to sell, resulting in a crisper, clearer shot that gives the goods the credit they deserve. With portrait mode on modern iPhones, you can get a similar appearance.
If you’re using a model for your product’s photoshoot, be sure to provide the model’s height and the size they’re wearing. It allows clients to see how the item will look on them.
Customers on Etsy do not enjoy the same buying experience as those in traditional stores. They are unable to test or try on a product before they buy. They are unable to see all the details.
To properly present the item, you’ll need enough photographs and product information, in many ways the more the better.
Be sure to confirm that the product has received adequate exposure. To avoid shadows and dark spots on your product, numerous light sources are often required.
If you don’t have access to a light box, try shooting in natural light outside or combining a window light with an overhead light for sufficient coverage.
It’s considerably easier to boost exposure on a dark photograph than it is to decrease exposure on an image that has been washed out by too much light. To keep your lighting constant when photographing, consider using a light box.
This step is not absolutely necessary. You put a lot of effort into the product photographs for your Etsy store. Consider watermarking your goods photographs to prevent others from using them without your permission if they sell the same or similar items.
If you’re going to watermark your product photographs, make them as discreet as possible. The attention should still be on the product, rather than a prominently highlighted watermark like this one –
Make sure you have photographs of each color on your Etsy shop. When clients purchase multiple colors, your cart size, and average order value will rise.
For different color variants, you don’t need to take more than one product photo. If you know how to utilize picture editing software, you may take a wonderful shot and use it to adjust the color.
Having excellent photographs of your Etsy products can really be a plus point for Sales. It’s vital to keep in mind that Etsy consumers don’t have the same subjective experience as in-store shoppers.
They are unable to touch, try on, or feel the items you offer. Not only will great product photography highlight how the product appears, but it will also demonstrate how it works. It will reveal the texture, fit, and look of a product from various angles and settings.
Try to have a mini studio for Etsy product photographing and beware of image exposure, white balance, size, resolution, etc.
Hope this Etsy’s ultimate guide to product photography will help you to get more engagement and sales.
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